How to Effectively Use Print Ads to Boost Your Business
There is no truth to the idea that print ads are already dead. Everything depends on how well the ads are used. If you have good printed material to be sent out to the people, they might be interested in reading it and even buying what you have to offer. Here are some useful tips to consider if you are designing a print ad.
Have a clear message
This should be on top of the list. You cannot go ahead with the design and printing if you don’t have any message yet. You need to determine what brand message you want people to identify your company with. Do you want them to think you are a luxury brand? Is the message about having a different choice other than the usual brand? These are important details you need to decide in advance.
Update your logo
The logo is a part of the branding. People will see the logo from afar and immediately associate it with your company. For instance, the moment you see the ‘swoosh’ logo, you automatically know it is Nike. Having a good logo is really important especially if you want to make people more familiar with your company.
Use the right colour scheme
Even colours are important for your brand. You want people to associate your company with a certain colour and make everything that comes with your brand use that same colour. It also helps get attention. Just think of major companies and you will realise that they have really played well with colours.
Use authentic photos
If you need flyers printing, it is important to make use of authentic photos. People want to see something that came from your company instead of just a stock photo that you have found online. Avoid using digital graphics if possible. They might be effective if you are targeting kids, but not for adults. They don’t have impact on the readers at all. Make sure to use fun and engaging photos to attract attention.
Incorporate calls to action
They are very important for leaflet printing or any other form of print ads. Once the readers are done going through the print ad, they must be told what to do next. There should be something they can immediately do that will benefit both the reader and your business. For instance, you can use QR codes if you want to redirect them to your website. Readers can find out more information they need to know, and it also makes your business more popular. You can also have some codes hidden on the print ad that they can use online if they decide to order your products.
You just have to be creative in designing the print ads, to increase attention and motivate people to read the information from the start until the end.