How to spot your competitors and analyze their web traffic SEMRush
As if you did not, your business is not only online. Your website must constantly compete with hundreds of thousands of sites for a portion of visibility online.
These other web pages, whether they are directly or indirectly related to your niche, they are your competitors online, so I wonder: do you know who they are? To easily find the answer to this question, it is ideal that your business uses tools online competitive intelligence (BI). But beware! It does not serve anyone.
Ideally draw on a platform that serves to much more than just this purpose, such as SEMRush, which also allows to study how traffic, which keywords bring such traffic and health status (in terms of SEO on Page ) competitors.
Web traffic from your competitors
1. The first thing to do is, if we have not yet clear, discover what the websites that are competing with us for a share of traffic from Google are.
To find these competitors SEMRush, we have different options, but this time we will see the two, in my opinion, they are the most simple and useful for the task:
By analyzing our keywords Main (as we saw in the previous article). This allows us to detect those who are already positioned in the first twenty places Google for these terms and who are directly our competitors.
Introducing our dominance in the search bar and clicking SEMRush option “competitors” in the upper left column. This can be both organic and paid advertising. The list of sites that detects this tool is based on the keywords they have in common these sites to yours, that is, the greater the number of keywords in common with you, better positioning in the level of competitiveness.
As seen in the two previous screen captures, allowing SEMRush see the website directly from your competitor. In addition, clicking on the domain in question, within the tool can analyze organic search results in the same.
2. Once you have seen who those competitors, we are able to begin to analyze and record what the are keywords that bring more traffic to their websites.
In turn, we will also see what keywords they have in common are that they have and we do not, and vice versa, which serve to fix both offensive and defensive strategies.
3. Now the most important question is: How do we study
Again, there are several ways to do it. Therefore, we will see which are both the simplest and the most productive.
A – Keywords in common
On the page “Competitors” within SEMRush, as you will see in the following screenshot, the number of keywords you have in common with us a web page is displayed.
Clicking on this issue (in the picture above the 1.2k) SEMRush redirected us to one of their star tools: “Vs. Domain Domain”.
This option lets you compare your domain with up to four other competitors, parallel to study the positions of existing keywords in common.
As you can see in the picture above, you have the keyword followed by the position in Google, given a website and another. It also shows search volume, CPC (cost per click), the Competition Index, the number of results and trends.
All this can, in advanced mode, both based on organic and paid traffic and see it in list mode or graphic. As with all options seen in these two directories, you can download the results in an Excel document.
This first point is essential both strategies SEO defensive and offensive.
B – Study the total of the key words of our competitor
SEMRush Here we can see all the keywords that have positioned anywhere within our competence, to analyze jointly or separately way, as we saw in the post above.
C – Study of the domain of my competitor
By clicking the domain of our competitor page SEMRush competitors or analyzing the domain in the search bar, you can access the summary of all your data.
From here we can get information about my competitor competitors, their backlinks, organic traffic and paid, and how databases have positioned as many words (among other things).
D – Analysis pages
Following the case shown in section C or by typing the domain address our competitor in the search bar and clicking “search”, we get a report from the web.
We basis of this report, in the left sidebar (at the option of organic research), we chose the “Option Page”. This will redirect us to a report detailing the URL of every page within the website of our competitor, providing data on the percentage of traffic that brings that page and the number of key words it contains, as you can see in the picture to show continuation:
With all the data obtained in different analysis, you’ll know not only who your closest competitors, but also what your best keywords and which pages bring the most traffic to the site.
And what good are we all this data? Plain and simple to design marketing strategies and SEO content that can improve the positioning of your business on Google.
In our next installment we’ll see how to automate many manual processes that have been made, thanks to the projects that lets you create SEMRush (Site Audit, Position Tracking, SEO and Social Media Ideas Tool).