Five myths about the operation of Twitter

Twitter

We return again the issue of ‘myths’ about the functioning of social networks. Today we set aside to focus on Facebook clarify some dark spots surrounding Twitter , the platform 140 characters, which is undergoing a transition to a redefinition of its services.

Twitter is indeed in the spotlight. Its business model is being highly questioned, among other things due to frequent interruptions in service, as many users suffered last week. Also it is seeing clearly surpassed by the popularity of other networks such as Instagram, which already has over 400 million followers.

These were some of the causes that have led to the platform microblogging to implement action plans to remedy the situation, such as improving the advertising offer.

Leaving these issues aside, what is certain is that Twitter is still a preferred social networks for companies of all sizes and sectors. SMEs, in particular, rely on this platform seeking promotion and improved relationships with their customers. But for communication to be effective, we must know the actual operation of this tool, leaving erroneous beliefs that make us lose time management.

We know some of the most common myths:

1. More hashtags, visibility

This is by far the most widespread myth. The hashtags are used to categorize, to distinguish a theme or keyword. If you click on one of them, we will recover specific information on that keyword. The most popular terms (with or without pad) can become trending topic, but put pads aimlessly not necessarily give more visibility to our messages.

In fact, Twitter considers spam tweets that use more than two hashtags. But not only in messages. Place pads on the biography also give greater scope to our profile.

2. Place a point before arroba

Many people believe that putting a point before the @ user, the tweet magically get more visibility as it reached the followers of the account referred. This is not entirely true. Place a punctuation mark before the ‘@’ (in the event that this is the beginning of the message) turns what would be a response (a “private” conversation between users) on a tweet public, they can see all of our supporters in your timeline.

3. Twitter can block an account for not posting

In previous articles we look at the most common reasons for a twitter account can be blocked, and no posting is not among them, although many users think so. The situations of abuse or publication of spam, themselves are compelling reasons to disable a profile.

But if we use a social networking manager (like Tweetdeck or Hootsuite) to share content, there is a possibility that we block the account for a while, if not usually directly log on to Twitter.

4. More impact when naming many users

As happened with the false trick hashtags, naming many users by posting a tweet not contribute anything in terms of scope. The only thing we achieve is to disturb others by including them in the message.

The easiest way to increase the visibility of a publication is with retweets or availing of trending topics.

5. Twitter has no control over direct messages

In direct messages, sending spam is on the agenda. It is for this reason that many users think that Twitter has no effective control over such publications, but nothing is further from reality. The accounts have a sending limit of 1,000 direct messages (DM) per day.

If the contents of an MD is inappropriate, we can always make the conversation as spam or abusive. We can also lock a user to stop receiving messages, whether direct or in a tweet. Remember that any user can send direct messages if you do not follow unless we have indicated otherwise in shaping security and privacy.

In social networks there are no tricks or shortcuts. For our company to get an effective presence on platforms like Twitter should be constant. Our actions must be aimed at achieving clear objectives and, above all, in line with what our audience demand. If we do not master the management of these tools, the performance of each message will suffer.

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Categories : Social Media

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